May 28, 2012

EDGE Media Network and One Magical Weekend Launch iOS App

For Immediate Release May 28, 2012

EDGE Media Network, the world’s largest LGBT digital media network, and Let’s Go Play, the promoters behind the popular One Magical Weekend parties hosted during "gay days" in Orlando each June, today announced the availability of the official One Magical Weekend iOS app for the iPhone, iPad and iPod Touch. Available as a free download from Apple’s App Store, the new app provides information and dynamic party elements to support Riptide! at Disney’s Typhoon Lagoon Waterpark, Red Shirts Create the Magic at Magic Kingdom®, and Drink Around the World and Retro-T at Epcot©.

The app offers news about the weekend’s activities, a full event listing, official photo albums and more. Plus, in an interesting twist, attendees can take pics from their own iPhones during the weekend and upload them directly to the app.

"It’s a really exciting component," said Lou Marino, EDGE’s Vice President of Marketing. "All weekend long people can upload photos of their friends - and those in Orlando and around the world can load up the app and view, almost real-time, what’s happening in the theme parks and during One Magical Weekend’s parties."

As an incentive, those who shoot the most and best photos on location will earn a suite of prizes, including iTunes Gift Cards, Blu-ray discs, beach balls, sunglasses, movie passes and a host of other goodies.

"We’re ready to play!" said One Magical Weekend’s Michael Christ, who oversees the high-profile events each year. "We’re thankful for our partners at EDGE for bringing us this state-of-the-art app - we can’t wait to see what magical moments our fans shoot with their phones during One Magical Weekend."

"It’s such great fun to be involved with this party," echoed David Foucher, EDGE’s Publisher and CEO. "Our street team loves connecting with our readers in Orlando every year, and we’re looking forward to making a lot of new friends at Disney’s Typhoon Lagoon Waterpark, the Magic Kingdom® and Epcot© thanks to One Magical Weekend."

The app is currently available for free in Apple’s iOS App Store by searching on "One Magical Weekend." Direct links are also available by visiting EDGE’s iOS mobile site at http://www.edgeiphone.com.

ABOUT EDGE MEDIA NETWORK:

EDGE is the largest network of local Gay, Lesbian Bisexual and Transgender (GLBT) news and information in the world, serving over 1 million dedicated readers each month online and on our mobile platforms. We are dedicated to the delivery of local, national and world content targeted to the gay, lesbian, bisexual and transgender (GLBT) community in a fair, entertaining and interactive format. Our sites deliver eight major channels of information to our readers, including daily news, arts & entertainment, business & finance, technology, health & fitness, style, nightlife, and travel. Additional channels provide local coverage of nightlife, shopping, plus a local business directory and calendar of events. We publish across the USA at www.edgeonthenet.com and in local city markets in Atlanta GA, Boston MA, New York NY, Los Angeles CA, San Francisco CA, Washington DC, Miami FL, Dallas TX, Chicago IL, Las Vegas NV, Philadelphia PA, Fort Lauderdale FL, Fire Island NY, Orlando FL, Providence RI, Seattle WA, San Diego CA, Provincetown MA, and New England. You can also access content via our gay mobile device apps (www.edgeiphone.com), (www.edgeandroid.com), Twitter @EDGEOnTheNet and on Facebook (@EDGE Media Network).

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For more information:

John Welton
Director Public Relations
415-215-8348
jwelton@edgemedianetwork.com