Cultural Heritage Tourism Gets a Jumpstart
Americans drawn to historic areas where they can connect with the nation’s past, their family’s roots or just take in the sights are fueling tourism that’s in the spotlight during a national gathering of preservation experts this week in Indianapolis.
The National Preservation Conference is being held at Indianapolis’ historic Union Station and other sites. Wide-ranging seminars include sessions toasting some of the success stories historic preservation can foster by helping spark revitalization in neighborhoods and city centers.
Cultural heritage tourism - travelers drawn to areas steeped in history and unique local flavor - is big business in the U.S. Nearly 130 million Americans make such pilgrimages each year, contributing about $171 billion to local economies, according to a report this year from Mandala Research LLC.
That study also found that eight in 10 leisure travelers visit cultural or heritage sites and spend more than other travelers, said Amy Webb, field director for the National Trust for Historic Preservation’s Denver field office.
"If you’re going to travel, you want to see something you can’t see at home. So they go someplace where there are unique buildings that have stories to tell of that place," she said.
Such travelers typically visit an area’s shops, parks and restaurants to sample the local scene, giving them what Webb calls a "multidimensional experience that’s not just about going to a museum."
The economic benefits of cultural heritage tourism is another argument local preservationists should make when they fight to save old buildings or other sites in danger of being razed, said Webb, who is among about 2,000 preservation experts attending the five-day conference, which ends Saturday.